“We don’t rebalance because we are first and foremost human beings with a multitude of considerations before we are investors and fiduciaries optimizing for long-term expected returns……Despite all of the intellect and adaptive learning that we bring to bear, sadly, human be­ings with

1)  You are an owner of companies that provide customers with goods and services. 2)  Your return comes from their success and is payment for sharing their risk of failure. 3)  Their success is reflected in their market values and the dividends they pay you 4)  As a business owner, yo